Categories: Blog

April 2023 TikTok Trends

Today’s episode opens with Dena and Catalina discussing April Fool’s Day on TikTok and beyond. Next, the girls chat about credit card points, Dena’s reading habits, and the perks of living close to friends. They bid farewell to March Madness content on the app, including Dena’s favorite college shenanigans from creator @kaliyahwozny. Next, the girls shift to a new segment: What is the algorithm serving us? Catalina gives a run down of two very distinct corners of the internet that the algorithm is pushing on her: @yittielunch and @caremeninthegarden, and Dena explains her TikTok rabbit hole of…you guessed it…Australian elderly home videos (@legallybrown008). Their content creator spotlight this episode is @carolinebaniewicz and they also discuss Pitbull’s arrival on the platform in the unexpected form of a motivational speaker. Next up is food, with Fruit Roll-Up’s corporate account finally catching up on the ice cream trend, a chaotic yet delicious looking sandwich by @thatguyfrey and the wild world of flavored water with @thewatergal_. The girls close the episode with song trends, discussing @ericacoffelt’s reaction to the Call Me Maybe/How Will I know mashup and instagram versus reality posts that use a not-so-normal Sam Smith tune as the soundtrack.

Dena

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