July 2023 TikTok Trends

Dena and Catalina’s rundown of July trends begins with the ladies discussing the McDonald’s Grimace trend, followed by the news cycle surrounding the TikTok Boat Challenge and, on a more positive note, Rat Girl Summer (@umgabi). Our algorithms are algorithm-ing this month, with a series of videos inspired by Venice pickpocket spotter @cittadininondistratti2, from songs (@tjwells55, @itsjovynn) to parodies (@carbono___14). After Catalina shares some of her pickpocketing tales they move on to the Miley Cyrus Angels Like You radio trend before circling back to another algorithm favorite (perhaps a little late!): people reacting to videos of bottles breaking on the stairs like @chrisp.md and @ayame.p. Next they move on to the plethora of filters on the app recently, including the tropical location filter that @mous.kanon used in an NYC train station, the Barbie filter with hilarious results by @howdoidelete1 and @harkermcnair and the existential dread inducing aging filter. The featured creator of the week is @corporategossippod who, evidently, also has a podcast! For food and drink trends we have the next generation of mustard and cottage cheese videos by @100percentthattim and @wishbonekitchen, @pamelawurstvetrini’s Top Chef: Private Chef in the Hamptons series, and a review of the lemon popcorn that @leels_ raves about. Learning on TikTok this week is all about North Korean Propaganda, and the gals discuss content by @right_hand_arm_man. Finally, they close with a brief discussion of @chad.alexander’s rundown of the watches at Michael Rubin’s White Party in the Hamptons and @bryn.elise’s video about beauty tourism.